2019 Luna New Year brand
City of Sydney
Alphabet created an evocative festival campaign image for 2019 Luna New Year – Year of the pig. A visual approach that alludes to the characteristics of the pig in the Chinese zodiac: carefree fun, good fortune, happiness, honesty and playfulness. The campaign is a celebration of cultural diversity, creativity and inclusivity. The creative resolve for this ancient and highly significant calendar event is contemporary, fresh, engaging and full of positive sentiment… A great opportunity to paint the town pink.