belvoir rebrand and 2011 season
belvoir st theate
Alphabet have been working with Belvoir about 14 years. We have nurtured and evolved the brand of Sydney’s much loved and respected theatre company. In 2011 a we rebranded the company. The challenge was to retain the key essence of Belvoir, yet reflect the flavour of the new vision. The identity is a play on the illusion of theatre and the suspension of disbelief.