project info
 

project

Biennale of Sydney – 2020

client

Biennale of Sydney

overview

Artistic Director, Brook Andrew’s vision for the Biennale began with the simple idea that ‘the edge is the centre’. NIRIN means “Edge” for the Wiradjiri people of Western New South Wales. No design acrobatics here. Simplicity was key. Titles always bold and centred, and other type responding accordingly. Keeping the colour palette, typography and layout as minimal as possible, we deliberately employed the most readily available simple, bold typeface – Arial Black. Without embellishment or ornamentation, the design cuts through the surrounding visual clutter and allows for the potency of the artist’s work to be elevated 
to prime position.

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