project info


JC Decaux digital screens launch campaign


JC Decaux


Alphabet created a 24-hour visual narrative to reflect the integral relationship everybody has with outdoor media. Developing a character who actually lives in the JCDecaux citylights provided a fantastic opportunity to think creatively within a defined space. Starting First thing in the morning and updating every 10 seconds we live and breath a day familiar to us all and captured in a JCDecaux citylight.


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