project info
 

project

JC Decaux digital screens launch campaign

client

JC Decaux

overview

Alphabet created a 24-hour visual narrative to reflect the integral relationship everybody has with outdoor media. Developing a character who actually lives in the JCDecaux citylights provided a fantastic opportunity to think creatively within a defined space. Starting First thing in the morning and updating every 10 seconds we live and breath a day familiar to us all and captured in a JCDecaux citylight.

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Sydney  238 Riley St, Surry Hills  |  +61 2 9212 1852        London  99b Mysore road, Battersea  |  +44 75 4825 1554       mail@alphabetstudio.co