project info


Seymour Centre brand refresh


Seymour Centre


Alphabet delivered a brand refresh that provided the Seymour Centre with a more energetic and charismatic approach to their promotional and environmental design. While elements of the existing identity were retained – such as the iconic yellow / black Seymour circle – a playful system of icons, characters and the think more / feel more vocabulary define their communication.

(Original Seymour Centre identity developed by Boccalatte)


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