project info
 

project

Sydney City Farm

client

City of Sydney

overview

Alphabet worked with City of Sydney council to develop an identity for a new initiative that aimed to provide “a small piece of the country in the inner city”. The approach to typography and colour palette reflects this duality of “city” and “farm”. The characters and colloquial tone-of-voice were employed to ensure everyone in the surrounding area felt they were welcome and invited to play a part in the growth of the farm.

share

Related community projects

Sydney  238 Riley St, Surry Hills  |  +61 2 9212 1852        London  99b Mysore road, Battersea  |  +44 75 4825 1554       mail@alphabetstudio.co