project info


Sydney Festival 2017-18 brand and campaign


Sydney Festival


During the creative development for the 2017 festival, Wesley Enoch (Festival director) emphatically stated “I am a maker”. It is from this that Alphabet took their creative cues. A Festival made by a maker. A Festival inviting all to be makers. A Festival to make your own. Retaining the essence of the brand, while rethinking, retooling and reimagining it. We did this by taking the existing brand font and rebuilding it – pulling it apart and reassembling, creating a bespoke typeface for the Festival. Shifting and reshaping into various forms across multiple applications, the graphic becomes a metaphor for connections, reinvention, interpretation, energy and the unexpected.


Related Projects

Sydney  238 Riley St, Surry Hills  |  +61 2 9212 1852        London  3 Tintern Close, Lytton Grove  |  +44 7548 251 554