Sydney Festival 2017 brand and campaign
During the creative development for the 2017 festival, Wesley Enoch (Festival director) emphatically stated “I am a maker”. It is from this that Alphabet took their creative cues. A Festival made by a maker. A Festival inviting all to be makers. A Festival to make your own. Retaining the essence of the brand, while rethinking, retooling and reimagining it. We did this by taking the existing brand font and rebuilding it – pulling it apart and reassembling, creating a bespoke typeface for the Festival. Shifting and reshaping into various forms across multiple applications, the graphic becomes a metaphor for connections, reinvention, interpretation, energy and the unexpected.