project info
 

project

The Independent

client

The Independent

overview

We were invited to develop the identity and brand strategy for the Australian Elizabethan Theatre Trust (AETT) and the Independent Theatre. The objective was to resolve confusion around the names and their function, which are music related, not theatrical, and to represent the Alumni of the Trust scholarship recipients. A creative family of characters constructed from musical notes communicates the musical focus of each part of the organisation.

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