overview

For the Perth-based children’s theatre company, Alphabet were invited to take the newly established brand and offer a creative interpretation that reflected the artistic vision of the company’s new Artistic Director, Luke Kerridge. We started with the idea that to invite young people into the world of theatre story-telling you need an engaging character. With just the Barking Gecko brand feet and eyes, we built a world of possibility where any object could become a different character. This is, in effect, the theatre company dressing up, taking on any character to tell a story.