project info


Belvoir theatre – rebrand and 2011-2015 seasons


belvoir st theate


Alphabet have been working with Belvoir since 2000. We have nurtured and evolved the brand of Sydney’s much loved and respected theatre company. In 2011 we rebranded the company. The challenge was to retain the key essence of Belvoir, yet reflect the flavour of the new vision. The identity is a play on the illusion of theatre and the suspension of disbelief.

WILK, Michael Corridore, Gary Heery

Julian Meagher

creative consultant
Pim van Nunen


what they had to say...

"...This has been a hugely successful strategic repositioning that has seen an increase in audience interaction in all key target metrics, with some of the strongest subscription sales in the company’s history. "
Brenna Hobson,
Executive Director
"Simplicity is its own reward"
Steven Heller
Core 77 International Design Awards, 2011

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