project
Biennale of Sydney – 2020
client
Biennale of Sydney
overview
Artistic Director, Brook Andrew’s vision for the Biennale began with the simple idea that ‘the edge is the centre’. NIRIN means “Edge” for the Wiradjuri people of Western New South Wales. No design acrobatics here. Simplicity was key. Titles always bold and centred, and other type respond accordingly. Keeping the colour palette, typography and layout as minimal as possible, we deliberately employed the most readily available simple, bold typeface – Arial Black. Without embellishment or ornamentation, the design cuts through the surrounding visual clutter and allows for the potency of the artist’s work to be elevated to prime position.
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