Griffin Season and EOFY campaigns – 2019 & 2020
Griffin Theatre Company
For Griffin’s 2019 and 2020 seasons, Alphabet were asked to take the existing brand, originally developed by Interbrand, and express what is unique about Griffin’s approach to theatre-making. With Artistic Director, Lee Lewis, the company has its own distinct kind of energy – raw and uncompromising, up close and personal. Their seasons always consist of only Australian work, the majority of which is completely new. Developed and nurtured by the company – from paper, to play, to performance, to people.