project info
 

project

JC Decaux Change Makers

client

JCDecaux

overview

Alphabet continues to collaborate on unique campaigns with JCDecaux, global leader of the outdoor media sector. Our brief here was to develop a B2C campaign, capturing the attention of potential future employees – the change-makers, shape-shifters, risk-takers, and rule-breakers. Our campaign was a visual expression of these characteristics – the most ambitious version of you. Visually arresting and unconventional, the campaign has enjoyed enormous success in attracting a new generation of talent.

Alphabet undertook the strategic concept, copywriting, and art direction across all print and digital media, including a web portal dedicated to career opportunities within the organisation.

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