Kinexus brand strategy and identity
Alphabet worked together with Fix Branding to develop a brand strategy and new visual identity to introduce the renamed Kinexus (formerly Kinetic Recruitment). With the new name came a renewed focus on changing the way people access work and how markets think about employment. Kinexus is the go-to recruitment agency connecting people to new opportunities in complex and high-risk industries. For the new identity, Alphabet explored the concept of kinetic movement and the forming of new and alternative pathways expressed a simple monogram that is positive, confident, elegant yet strong, contemporary and timeless.