project info


Kinexus brand strategy and identity


Kinexus Recruitment


Alphabet worked together with Fix Branding to develop a brand strategy and new visual identity to introduce the renamed Kinexus (formerly Kinetic Recruitment). With the new name came a renewed focus on changing the way people access work and how markets think about employment. Kinexus is the go-to recruitment agency connecting people to new opportunities in complex and high-risk industries. For the new identity, Alphabet explored the concept of kinetic movement and the forming of new and alternative pathways expressed a simple monogram that is positive, confident, elegant yet strong, contemporary and timeless.

brand strategy
Fix Branding


what they had to say...

"Working with Fix Branding and Alphabet Studio was energising and gave us the structure to make some big decisions. The insight and guidance we received pushed not just our brand but positioning in the market forward. The outcome is a bold and unique brand that has proven to reflect who we are as an organisation, one that continues to be fresh and well-received in the market."
Amelia De Angelis
Chief Operating Officer

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