project info


Oxford and Foley precinct


City of Sydney


In 2013 City of Sydney set out to reinvigorate the area precinct of lower Oxford St and Foley Lane in Darlinghurst by offering financial incentives to start-up businesses to set up shop in what was an under-utilised area of the inner city. Alphabet’s role was to brand the precinct in a way that highlighted the area’s history and excited new store and cafe owners and suggested the potential for its rejuvination.

illustration Cheryl Orsini


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