project
Pooled Energy rebrand
client
Pooled Energy
overview
Alphabet worked with Pooled Energy on strategy and a rebrand to reposition the company as a market leader in the transformation of how household energy is managed, optimised and saved. This shift in strategic thinking required a brand personality that expressed technical expertise and innovation combined with a sense of joy and charisma that would inspire brand loyalty.
Brand Strategy
Clair van Veen
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