overview

Shift is a unique design thinking initiative created to help solve big problems fast. A team of highly experienced facilitators integrating hands-on, collaborative workshops and rapid prototyping to design innovative solutions for organisations.

Alphabet worked together with the team to strategise, name, position and develop the SHIFT identity and brand. The visual interpretation of the offer reflects the nature of the process SHIFT employ to work with their clients. Pathways, journeys, systems and innovative methodologies are represented by the dynamic intersecting graphic forms that move and reform according to context and application. A flexible and interchangeable library of graphic assets has been created to provide the client with a range of tools to ensure the brand is consistently fresh and compelling.