Sydney Symphony Orchestra
Client
Sydney Symphony OrchestraDate
2026 – ongoingType of work
- Campaign Identity
- Copywriting
- Image making
- Art Direction
- Design
- Motion design
Credits
Photography: Jez Smith
Sounds like...
Across two seasons, Alphabet have partnered with the Sydney Symphony Orchestra to evolve its creative direction, building on the strength of its established brand identity while finding new ways to connect with audiences.
At the heart of the work was the campaign concept ‘Sounds like…’, an exploration of the emotions, memories and experiences that music can evoke. A simple idea, bringing a fresh perspective to the way classical music is experienced and understood.
From concept development and copywriting through to visual identity, art direction, photography and motion, Alphabet led the creative development of each campaign. Working closely with the SSO team, we delivered a suite of flexible campaign assets and materials to support each season.
The result is a distinctive creative expression of each year.
Sounds like…
Alphabet created two brand films for Sydney Symphony Orchestra, capturing the magic of live orchestral music from both sides of the stage.
Through the eyes of the musician and the audience, the films explore the anticipation, energy and emotion of a live performance at the iconic Sydney Opera House. Two perspectives, one extraordinary shared experience.
Created in collaboration with our production partner, Fox and Bear.
2025 Season
For Sydney Symphony Orchestra’s 2025 season, Alphabet introduced ‘Sounds like…’ — a campaign exploring the feelings, emotions and experiences that live orchestral music inspires.
Bringing the concept to life through expressive photography, typography and motion, we established a distinctive visual language and creative platform that would continue to evolve into the following season.
