project info


Pigeon Project




We were invited to create an awareness campaign for JCDecaux’s online survey site, The Pigeon Project. The campaign took over the Sydney City lights captivating and provoking curiosity amongst the public driving them to the marketers tailored website.


what they had to say...

"The campaign looks so fantastic and is intriguing people. We're seeing really great results."
Romy Sedman
Marketing and Sponsorship Manager, JC Decaux
"The pigeon project was absolute genius. I was sitting at a bus stop and there was a picture of a pigeon in a bottle. I got the irony and symbolism straight away."
Pigeon Project member

other outdoor media projects