We designed a logotype that reflects the infectious energy, personality, and heritage of the two founders. Drawing inspiration from the simple shapes of a record sleeve (a square) and a vinyl record (a circle), we created a logotype based on a typeface grounded in this geometry. The result maintains a sense of movement and playfulness—echoing the spirit of music itself. To complement the bold, character-filled logotype, we developed a comprehensive set of brand tools that provide flexibility and freedom as the business grows and evolves.