Layered with abundance, the image-making brought together a collection of stylists, hair and make artists, videographers and animators. Quite intentionally, the images underwent significant post-production treatments,  as we created fantastical environments to house the embellished portraits. The Season images created are a series of works we are very proud of. The imagery stands as a unique collection of intriguing, memorable and eclectic representations of theatre programming synonymous with Green’s tenor to date.

In contrast to Greens predecessor, Lee Lewis, the general directive was to amp everything up… a lot. Declan’s ‘more is more’ mantra informed Alphabet’s approach in a dramatic and exciting way. Pushing boundaries,  Greene’s visual references were eclectic and hectic, generally with an overriding queer sensibility and early 90’s ephemeral and transitory popular culture nostalgia. Working with Declan and his team, Alphabet indulged the fertile foundation to create and develop original, compelling and contemporary Season images. 

Griffin Theatre Company’s seasons consist of only Australian work, the majority of which is completely new. Developed and nurtured by the company – from paper, to play, to performance, to people. Alphabet employed a complementary approach to the look, tone and feel of campaign material. Hand-generated marks, ideas and gestures were created to overlay photographer Brett Boardman’s arresting images.  

With a paper backdrop in his back garden, an ensemble of talented actors and a fresh insight into an unknown script, we stripped all art direction back to basic attributes… a moment, an emotion, a mood, an action, each narrative captured in a lucid and honest way.