project info
 

project

INDance

client

Sydney Dance Company

overview

INDance is a new initiative by Sydney Dance Company. Its primary objective is to support independent dance. Working with Artistic Director Rafael Bonachela and his team, Alphabet was tasked with branding and launching INDance. The result – a cohesive visual expression of diverse productions all presented under one distinctive festival identity and campaign roll out.

A strategic graphic framework enables the representation of multi-faceted programming through innovated use of animation.

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