Chromatica Orchestra Brand identity
Client
Chromatica OrchestraDate
2024Type of work
- Naming
- Brand identity
- Art Direction
- Design
- Website Design
Credits
Photography: Phil Sharp
Orchestra Unleashed
We have enjoyed the great pleasure of working together with this incredible London-based Orchestra. Originally the Bath Festival Orchestra, we worked closely with the UK team to establish their new name and brand identity as they prepared to relocate to the bright lights of London.
Tasked with renaming the Orchestra, we focused on the diversity of the players from age range to cultural background to the vast spectrum of pieces performed – The colour of sound resonated deeply with the players and support team. From this, we landed on the name Chromatica. Chromatics are intrinsic to both sound and colour.
Complimenting the name concept of mixing pigments to create a new colour, and mixing notes to create a new sound – the logotype combines seemingly unrelated typefaces to create something new. This is a nod to the unification of styles and times – the mechanics, intricacies and combinations of sound visually expressed in the logotype.
Alphabet art directed player portraits, photographed on site at the iconic Battersea Arts Centre. The painterly images portray the eclectic mix of players who make up Chromatica Orchestra.
The new name and brand identity have been explored, created, and implemented across all brand touchpoints. A rich fusion of colour, type and image creates a dynamic, evolving and energetic brand. Fluid in look, and robust in application, the assets reflect the Orchestra’s many nuances. The support palette is bold, contemporary and unexpected. The visual tools define an Orchestra that is progressive, innovative and full of life.
“Team Alphabet, it is a joy to work with you.”
Ian Stockley - Trustee
Website design
“Thank you for your professionalism in getting us to this point. I have been involved in many brand launches and relaunches over the years – often involving a combination of muddled messaging and branding that makes you wince. I believe our narrative is strategically focused, and I love our design.”
Charles Lewington - Chairman & CEO Hanover Communications
