Responsible decommissioning

Liberty Industrial came to Alphabet with a brief to reinvigorate their brand. As they put it, they wanted to be 5 years ahead of their competition in the Decommissioning sector after this brand evolution project. Over and above their competitors, they offer a complete set of services, from the beginning to the end of a site remediation project. So we needed to find an engaging way to highlight the full scope of their services as a core typographic component of the brand. Boldly and confidently communicating all areas of specialisation.