This is Audrey.

An online magazine for the performing arts founded by two Sydney arts journalists, Elissa and Jason Blake. Audrey Journal draws on the talents of professional writers who specialise in covering theatre, performance, dance, opera and music.

Alphabet was asked to help name Audrey, create the visual identity and the digital platform inspired by the newspaper reading experience. We wanted to push the expectations of what a digital experience of an arts journal could look and feel like. Audrey redefined the role of arts journalism, the value it has, how it can influence and who it can reach.