project info


Five X Art Prize branding


Five X


Five X Art Prize is the first of its type in Australia, with the award being not only a generous cash prize, but just as importantly, the winning artwork to be displayed on a digital billboard on a prominent street corner in Melbourne over the course of a month. Billboard art re-imagined. Alphabet developed an identity for the new prize that tapped into the unique opportunity of this blank canvas waiting to be transformed by a visionary artwork.


Related branding projects